Your brand
needs love?
needs love?
ABOUT
Strategy was my first love. Long before clients, decks or workshops—there were books. Piles of them. Eventually, towers.
Today, my work lives at the intersection of business modelling, product innovation and brand marketing. For over 15 years, I’ve helped organisations develop brand and communication strategies that are distinctive, adaptive and built to evolve.
SIGNATURE
I combine
strategic elegance,
with a
creative punch.
strategic elegance,
with a
creative punch.
Services
Brand Strategy
+
Market & trend research, consumer insights, positioning, brand architecture,
purpose, vision, values, tonality and creative direction —
creating a holistic brand fundament.
Brand Workshops
+
Strategic brand workshops covering purpose, positioning, narrative,
differentiation and internal alignment.
Communication Strategy
+
Objectives & KPIs, platform strategy, propositions,
creative territories, user journeys and long-term campaign systems.
Business Modelling
+
Conversion flows, benchmarks, market & competitor analysis,
business cases and cross-appropriation.
Agency Support
+
Senior brand & communication support on director level —
sharp thinking, fast execution, excellent outcome.
Everything (from Idea to Impact)
+
For projects that go beyond predefined categories, I assemble bespoke teams
from the best talents across disciplines — strategy, design, technology,
content and production.
One point of contact. Senior thinking and doing. No agency overhead.
One point of contact. Senior thinking and doing. No agency overhead.
TRACES
Apple
10 Principles:
NOT
Only desk
research
research
BUT
Deep human
insight.
insight.
NOT
A logo
refresh
refresh
BUT
A decision system
that shapes the whole
organisation.
that shapes the whole
organisation.
NOT
Strategy from
the Eiffel Tower
the Eiffel Tower
BUT
On the ground
until it works.
until it works.
NOT
Only freelancing
for agencies
for agencies
BUT
Working directly
with my own
clients.
with my own
clients.
NOT
Only
sTrAtEgY
sTrAtEgY
BUT
Full service solutions
from idea to impact.
from idea to impact.
NOT
Behind
the scenes
the scenes
BUT
Representing.
NOT
Only
Berlin
Berlin
BUT
DACH, EU, US, MENA.
I hate
Simplification
I embrace
Complexity.
NOT
Decoration
BUT
Declaration.
NOT
Just do it.
BUT
Jetzt gibt’s
Heck Meck.
Heck Meck.
If you don’t
stand for something,
you will
fall for anything.
stand for something,
you will
fall for anything.
MALCOLM X
And what do you stand for?
Ask around.
If you get 'hmm',
'ähh' or 'meh':
If you get 'hmm',
'ähh' or 'meh':