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Gilbert Bachour
Strategy consultant & Digital creative inspired by years of working in agencies, companies, consultancies and start-ups.
Work at the intersections of business design, communications and product innovation.
Hello.


About

I am a strategy consultant and digital creative inspired by years of working in agencies, companies, consultancies and start-ups. I work at the intersections of business design, communications and product innovation. I observe and identify relevant developments in culture and technology and advice clients on how to transform specific insights into sustainable business opportunities.




philosophy


/* ⤴ I question the red-hot center, and look for magic in the margins. I favor longevity over right now, thingness over ephemerality and agility over perfection. Above all, radical curiosity drives my work. */




Services

Digital Communication Strategies


Web, social media, mobile, crm, search, analytics, gamification, storytelling


Social Media Strategies


Platform & content strategies, Process, KPIs


Influencer Programs


Identification & mapping


Product Evaluation


Analysis, optimization, extension


Product Development Workshops


Concepts, integration of social


Benchmarking


Best practices, competitors, markets


Trend Research


Overview, scouting, pattern recognition, scenario analysis


Business Innovation


identification, cross-appropriation




Currently working on



↝ Design experiment "Monobar" in collaboration with the design studio Bartmann Berlin

↝ Publication "The Figure of Fuzziness as a strategic dimension of branding and product design"