Gilbert Bachour is a strategy consultant working at the intersections of business design, product innovation and branding. He is inspired by years of working in agencies, companies, consultancies and start-ups. He observes and identifies relevant developments in consumer culture, economy and technology and advises clients on how to transform insights into sustainable business opportunities. He develops strategies born from an entrepreneurial mindset: pragmatic, adaptive, evolving.
His clients search for new, profitable ideas and novel, practical ways to implement them.
/* He questions the red-hot center, and looks for magic in the margins. He favors longevity over right now, thingness over ephemerality and agility over perfection. Above all, radical curiosity drives his work. */
Qualitative research, Desktop research, Consumer Insights, Market analysis, Competitive review
Overview, Scouting, Report
Development of core proposition, brand values, differentiation to competition, implementation frame work
Digital Communication Strategy
Web, Social Media, Mobile, Search, Analytics
Analysis, Optimization, Extension
Product Development Workshops
Concepts, Integration of Social
Best Practices, Competitors, Markets