Your Brand
needs Love?
needs Love?
ABOUT
Strategy was my first love. Long before clients, decks or workshops—there were books. Piles of them. Eventually, towers.
Today, my work lives at the intersection of business modelling, product innovation and brand marketing. For over 15 years, I’ve helped organisations develop brand and communication strategies that are distinctive, adaptive and built to evolve.
Stay soft,
Stay classy,
SIGNATURE
I combine
strategic elegance,
with a
creative punch.
strategic elegance,
with a
creative punch.
Services
Brand Strategy
+
Market & trend research, consumer insights, positioning, brand architecture,
purpose, vision, values, tonality and creative direction —
creating a holistic brand fundament.
Brand Workshops
+
Strategic brand workshops covering purpose, positioning, narrative,
differentiation and internal alignment.
Communication Strategy
+
Objectives & KPIs, platform strategy, propositions,
creative territories, user journeys and long-term campaign systems.
Business Modelling
+
Conversion flows, benchmarks, market & competitor analysis,
business cases and cross-appropriation.
Agency Support
+
Senior brand & communication support on director level —
sharp thinking, fast execution, excellent outcome.
Everything (from Idea to Impact)
+
For projects that go beyond predefined categories, I assemble bespoke teams
from the best talents across disciplines — strategy, design, technology,
content and production.
One point of contact. Senior thinking and doing. No agency overhead.
One point of contact. Senior thinking and doing. No agency overhead.
TRACES
Apple
10 Principles:
NOT
Brand as
surface
surface
BUT
A decision system
that shapes the whole
organisation.
that shapes the whole
organisation.
NOT
Brand
BUT
NOT
Make something
people want
people want
BUT
Make something
people love
— and recommend.
people love
— and recommend.
NOT
Decoration
BUT
Declaration.
NOT
Strategy from
the Eiffel Tower
the Eiffel Tower
BUT
On the ground
until it works.
until it works.
NOT
AI as
the brain
the brain
BUT
AI as a
helping hand.
helping hand.
NOT
Polished to
perfection
perfection
BUT
The beauty of
imperfection.
imperfection.
NOT
Flawless
finish
finish
BUT
Human
touch.
touch.
I hate
Simplification
I embrace
Complexity.
NOT
Just do it
BUT
Jetzt gibt’s
Heck Meck.
Heck Meck.
If you don’t
stand for something,
you will
fall for anything.
stand for something,
you will
fall for anything.
MALCOLM X
What do you
stand for?
Ask around.
If you get
'hmm', 'ähh' or 'meh':