BATHTUB

A magazine on strategy, creativity and culture
By Gilbert Bachour – Independent Brand Partner.
Anchor
"A bit of wild thinking is needed to catch and describe this complex world in all its rational irrationality."
Bausinger, 1984
About
Letting the thoughts flow like the water from the tap.

BATHTUB is a personal magazine for thoughts that arrive when the brain finally slows down — usually in the bathtub, sometimes elsewhere, but always a little unfinished. It brings together fragments and papers around strategy, creativity, culture, technology and life.

Hi!

Fragments are short sparks. Papers go deeper.
Irregular, light-hearted, occasionally poetic
— always driven by radical curiosity.

Archive

Fragments and Papers.

Fragments

Short reflections, unfinished thoughts and strategic sparks.

Papers

Longer essays exploring selected ideas in depth. For access, send me a short note.

Hope you felt
a spark.

Stay soft,

Stay classy,

Love,

G